var gotham = {
    src: '/js/gotham-bold.swf'
    ,ratios: [7,1.32,11,1.31,13,1.24,14,1.25,19,1.23,27,1.2,34,1.19,42,1.18,47,1.17,48,1.18,69,1.17,74,1.16,75,1.17,1.16]
  };
 
  sIFR.activate(gotham);
 
  sIFR.replace(gotham, {
    selector: 'h1#title',
	css: {
      '.sIFR-root': { 'color': '#a60d1f', 'font-size': '22px'}
    },
	wmode: 'transparent'
  });